A new suite of digital content promoting Sligo as a world class place to live, invest and visit has been unveiled at Ireland West Airport Knock. This content includes videos and imagery of Sligo that forms part of the wider Sligo: Live Invest Visit branding initiative.
The content will be displayed on the modern digital display screens located around the airport. The use of digital displays at the airport allows the brand to showcase Sligo in a unique and flexible way that helps to give positive coverage of the County to a wider Irish and international audience.
Sligo County Council, Chief Executive Martin Lydon says that
“Ireland West Airport Knock is an important strategic gateway for access to Sligo and most parts of County Sligo are within a 60-minute drive from the airport. The location of the airport supports Sligo as an attractive, authentic, and welcoming destination. Sligo will continue to build lasting relationships with its visitors and attract those who return to the county time and time again.
The Sligo: Live Invest Visit videos and imagery helps to promote the collaborative spirt of the Sligo Economic Forum members, agencies and the local community working together to ensure that Sligo strengthens its position as the Regional Growth Centre for the Northwest.
Cathaoirleach of Sligo County Council, Cllr Paul Taylor, says that
“people using Ireland West Airport to come to Sligo on holiday, to visit family and friends or for work and business reasons will now be met with inspiring scenes of Sligo and our Live Green, Invest Smart and Visit Sustainably brand message as they arrive and depart the airport.
The Sligo: Live Invest Visit brand continues to increase awareness of all Sligo has to offer including our tourism offering and supportive business environment”.
Over the last few years Sligo County Council and its partners have continued to support the development of Sligo’s exciting tourism offering. Later this year the new National Surf Centre of Excellence in Strandhill is planned to open. This will be a flagship facility funded by Failte Ireland, Sligo County Council and the Department of Rural and Community Development. Located on the Wild Atlantic Way the new facility will provide state of the art facilities for visitors to the region and the surfing community in Ireland.
In partnership with Coillte, the Council has supported the development of the Coolaney National Mountain Bike Centre. This offers visitors to the centre the opportunity to experience riding on a network of purpose-built trails designed for use by mountain bikes across a spectacular part of County Sligo.
Sligo’s range of walking and recreational trails are among the most diverse in the country with many receiving recent upgrades including the magnificent Knocknashee and Knocknarea upland walking trails, the Tubbercurry trail forest walk and the spectacular Aughris coastal walk located right on the edge of the Wild Atlantic Way.
Visitors to Sligo for work and business have access to a range of modern remote working facilities located around the County including the recently upgraded An Chroí Digital Hub in nearby Tubbercurry.
Chairperson of the Sligo Economic Forum, Aaron Forde, states that
“Sligo’s infrastructure is underpinned by a skilled and qualified workforce and this supportive environment helps businesses in Sligo to succeed and prosper”.
An example of this supportive environment comes from the annual results of the Local Enterprise Offices released in January. The results showed that Local Enterprise Office in Sligo provided 1,100 places on training, mentoring and other business supports to its clients during 2021.