Our Brand, Our Story

Sligo: Live Invest Visit is an initiative of the Sligo Economic Forum in conjunction with Sligo County Council to support Sligo as a world class place in which to live green, invest smart and visit sustainably.

The Brand project acts as a Q mark for actions and activities that promote living in, investing and visiting Sligo where they demonstrate:

  • Collaboration with community or other agencies to deliver for Sligo.
  • Collaboration with neighboring counties and regional structures to deliver sustainable development in Sligo.
  • Working in a sustainable way that respects Sligo’s natural and cultural heritage.
  • Positively supporting an excellent quality of life.
  • Working to create sustainable investment and visitors who build lasting relations with Sligo.

Our Vision for Sligo is for a smart, sustainable, and socially inclusive Sligo: one that cherishes its vibrant communities, protects and celebrates its unique environment and rich culture, and is a champion of innovative growth and development.

Sligo: Live Invest Visit

will promote and support initiatives that help Sligo to be a world class place for living, investing and visiting.

LIVE

Supporting Sligo as a socially inclusive and sustainable place that cherishes its vibrant communities.

INVEST

Supporting Sligo as a regional growth centre and champion of innovative and smart development.

VISIT

Promoting Sligo as a sustainable tourism destination with rich culture and heritage set in a unique natural landscape.

Sligo is growing and will be guided by the Sligo 2030 Plan which will be underpinned by the following guiding principles:

A Vibrant and Prosperous Sligo

that strengthens its towns and villages and celebrates its culture, heritage and arts

An Equitable and Inclusive Sligo

that enables and encourages public participation and supports its people

A Green and Sustainable Sligo

that proactively addresses climate change and protects its environment

A Smart and Innovative Sligo

that drives sustainable economic growth, employment and development

These guiding principles underpin four key areas of ambition:

Positioning Sligo

as an exemplar region in climate action in the context of the Sustainable Development Goals

Growing Sligo

into its role as a Regional Growth Centre and increasing employment across the County

Positioning Sligo

on the forefront of smart digital transformation

Improving the living conditions

and health of the people in County Sligo and supporting its vibrant communities

The Sligo Brand

Sligo has a visual system, a visual identity that organises and simplifies communication with the citizens, bringing together all stakeholders.

Overall Concept

In the logotype for the Sligo Brand the O represents Optimism, Opportunity, Openness and Unity, key words taken from the various workshops. The O has many visual meanings, the circle represents a central point, a coming together of many items into one place. The circle is broken up in to sections to represent all stakeholders, citizens and organisations living in Sligo county.

The graphic treatment and layered shape in the O is also representative of a shell which Sligo is named after in Irish (Sligeach).

The Dot

A full stop by definition is used as a punctuation mark at the end of a declarative sentence. So its purpose in the Sligo brand design is to signify a declaration of finality and urgency, this is Sligo, you have arrived. Sligo is here, proud and ready to make the promise to aim for world class.

Typography

Nexa Slab is a geometric slab serif font used in the logotype. The type personality is proud, strong, rigid like the landscape, it is rounded and open at the same time, in order to compliment the shape of the segmented O. The colour in the Typography is a deep rich grey to represent strength and to also compliment colours from the Sligo crest and Sligo Tourism brands.

Colours

The colours used in the circle/O of this brand represent the various stakeholders that it represents. In particular the deep red and red/orange are taken from Sligo set your spirts free and the deep red from the Sligo crest. The gradient colours indicate change and evolution, this graphic treatment reflects the changing light and colours in the Sligo landscape.

The greens promote LIVE Sligo, communities, landscape and growth.

The blues promote INVEST Sligo, work, develop and industry.

The reds/pinks promote VISIT Sligo, tourism agencies.

Apply to Use the Branding for Your Initiative

Sligo: Live Invest Visit is an indicator of excellence and a facilitator of world-class standards, all content will be required to:

  • Support the vision of Sligo: Live Invest Visit.
  • Be of a high quality, well-composed, edited and compliant with the brand guidance.

Your initiative could be supported through:

  • Co-branding.
  • Involvement at events.
  • Proactive media engagement: press releases / participation in press releases; media spokesperson.
  • Ongoing reference through case study for presentations / website / visitations.
  • Strong feature placement on Sligo.ie.
  • Amplification across social media.

To be associated with the brand, initiatives will be required to show how they:

  • Collaborate with community or other agencies to deliver for Sligo.
  • Collaborate with neighbouring counties and regional structures to deliver sustainable development in Sligo.
  • Work in a sustainable way that respects Sligo’s natural and cultural heritage.
  • Positively support an excellent quality of life, work to create sustainable investment and attract visitors who build a lasting relationship with Sligo.

If you are interested in using the brand for an event, please email brand@sligococo.ie for more information.

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