Sligo Showcased as World-Class Destination With Successful Sales Mission to Germany

Sligo took centre stage last week during a high-profile tourism sales mission to Bonn, Germany, led in partnership with Ireland West Airport Knock and Tourism Ireland. The mission aimed to position the northern half of the Wild Atlantic Way – including Sligo – as a must-visit destination for German travellers seeking nature, adventure, and authentic cultural experiences.

The delegation from Sligo highlighted the county’s stunning natural beauty, world-renowned landscapes, and its vibrant activity and adventure offering – from hiking and surfing to wild swimming and cultural discovery. Sligo’s unique cultural rhythm, shaped by music, myth, and heritage, resonated strongly with German travel trade professionals and media who attended.

Key tourism partners from Sligo took part in the event, including the National Surf Centre in Strandhill, the Ocean Sands Hotel in Enniscrone, and the Radisson Blu Hotel & Spa in Sligo. Their presence underscored the county’s readiness to welcome international visitors with a diverse and high-quality tourism offering.

The sales mission formed part of a collaborative campaign alongside neighbouring counties to promote the northern stretch of the Wild Atlantic Way. This joint approach gave travel trade contacts in Germany a deeper understanding of the region’s value as a touring destination, encouraging longer stays and increased interest in multi-county itineraries.

The German market remains one of Ireland’s most important for inbound tourism, with visitors placing high value on sustainable travel, unspoiled nature, and outdoor experiences – all of which Sligo delivers in abundance.

This initiative builds on the momentum of ongoing international marketing efforts and strengthens Sligo’s reputation as a world-class, year-round destination full of adventure, culture, and natural charm.