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Invest – Back to School, Shop Local

Children going to school with backpacks

Why Supporting Local Businesses Matters More Than Ever

As the back-to-school season rolls around, Irish parents will be spending on essentials like uniforms, books and stationery, digital tools, and school contributions. It’s important to remember, where you choose to spend your money matters—not just for your wallet, but for your community.

The Case for Buying Local

Shopping locally isn’t just a feel-good gesture—it’s a powerful economic choice. When you buy from local shops, more of your money stays within the community. According to Irish economic studies, local retailers return up to 52% of their revenue back into the local economy.

This “economic multiplier” effect means that every €1 spent locally can generate up to €1.76 in economic activity. That money supports jobs, services, voluntary groups, and other businesses in your area, creating a ripple effect of prosperity.

Real Benefits for Real Communities

Buying local for back-to-school shopping can help you save money as well as:

  • Supporting Local Jobs: Small businesses employ local people, often offering better wages and more personal service than large chains.
  • Boosting Community Resilience: Money spent locally circulates within the community, helping it withstand economic downturns.
  • Supporting Sustainability: Local shops often source goods nearby, reducing transport emissions and packaging waste.
  • Building  Relationships: Shopping local fosters trust and connection. You’re not just a customer—you’re a neighbour.
What You Can Do
  • Uniforms & Footwear: Choose Irish-made or locally sold options. Many schools now offer swap shops or second-hand sales to ease costs.
  • Stationery & Supplies: Visit local bookshops and office supply stores. Many offer competitive prices and personalized service.
  • Digital Tools: Consider refurbished devices from local tech providers or community schemes.

A Community Investment

With potentially €1,500 per child being spent this season, even shifting a portion of that spend to local businesses can make a meaningful difference. If just 10% of back-to-school spending was redirected locally in Sligo, it could inject €1.35 Million into our towns and villages, strengthening the very communities our children are growing up in.

So this September, let’s make back-to-school shopping not just about preparing our children for life —but about investing in the future of our communities.

Published 22 Aug. 2025. 3-5 minute read

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