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Sligo Unveils the “Ideas Engine” – A New Era for Destination Marketing in Ireland

Visit Sligo “Ideas Engine” Wins Prestigious eGovernment Award

Sligo County Council is celebrating national recognition after its innovative tourism platform, the Ideas Engine, won a top honour at the Ireland eGovernment Awards held in O’Reilly Hall, Belfield on the 18th September and attended by Minister Jack Chambers.

The Ireland eGovernment Awards, now in their 23rd year, are the recognised benchmark for excellence in digital government services in Ireland. They celebrate innovation, creativity, and leadership in the public sector, honouring projects that transform how services are delivered to citizens through technology.

The Ideas Engine, a first-of-its-kind digital tool in Ireland, was awarded for its excellence in digital innovation and citizen engagement. The app stood out for its personalised itinerary-building capabilities, powered by local data and AI, which connect visitors with experiences across County Sligo — from scenic trails and cultural events to food, wellness, and family fun.

Commenting on the success of the Ideas Engine, Cathaoirleach of Sligo County Council, Councillor Dónal Gilroy, said:

“This award is a testament to what can happen when innovation, local talent, and a love for Sligo come together. The Ideas Engine is more than a tool — it’s a celebration of everything that makes our county special. We’re proud to lead the way in digital tourism.”

Chief Executive of Sligo County Council, Martin Lydon, added:

“Winning this award reflects our commitment to smart, sustainable development and the power of collaboration. The Ideas Engine is a shining example of how technology can enhance visitor experiences while supporting local businesses and communities.”

The project was developed in collaboration with tourism students from Atlantic Technological University (ATU) Sligo, who played a key role in researching and organising local tourism data. Their involvement brought fresh insights and ensured the platform reflects the full diversity of Sligo’s offerings.

The technical delivery of the Ideas Engine was provided by Great Visitor Experiences, an Irish-based tourism promotion brand known for its cutting-edge digital solutions. Their expertise helped bring the platform to life, making it accessible, intuitive, and impactful for both visitors and locals.

Accessible via www.sligo.ie/visit/ideas-engine, the Ideas Engine continues to evolve as a cornerstone of Sligo’s smart tourism strategy — connecting people with unforgettable experiences across every corner of the county. It marks a new approach in destination marketing in Ireland, being the first platform of its kind in the country.

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